Successful Copywriting in a Week

Enhanced descriptions from Syndetics:

The ability to write great copy is crucial to anyone who wants to advance their career.

Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

Table of contents provided by Syndetics

• Introduction (p. 2)
• Sunday: Focusing your message (p. 4)
• Monday: Using layout, pictures and colour to make words memorable (p. 20)
• Tuesday: Writing effective letters (p. 36)
• Wednesday: Making advertising work for you (p. 52)
• Thursday: Communicating clearly with the media (p. 70)
• Friday: Preparing promotional print (p. 88)
• Saturday: Composing proposals and presentation visuals (p. 106)
• Surviving in tough times (p. 117)
• Answers (p. 121)