The Secrets of Success in Marketing

Enhanced descriptions from Syndetics:

Real world marketing for real world professionals #150; everything you need to know to be the best in the business.

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Marketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and The Secrets of Success in Marketing is the book to offer some relief.

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These are the real secrets, all learned from years of experience and successful marketing, and they#146;re the secrets that the seriously successful use to stay ahead of the game.

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A practical, project-based approach creates a series of self-contained guides to planning, implementing and managing consumer and business-to-business marketing projects #150; ideal for busy marketing professionals who want fast, focussed advice. Real-life examples and case studies are drawn from market leaders in a variety of sectors, and this insight combined with the expert experience of a renowned author create a unique approach to teaching the core skills of marketing.

Table of contents provided by Syndetics

• About the author
• Introduction
• Part 1 Closer to your customers - the true measure of success
• Chapter 1 Get up close and personal with the precision of one-to-one marketing
• Chapter 2 A lifetime together - the true value of long-term customer relationships
• Chapter 3 Community service - a problem shared
• Chapter 4 Put customers on your product development team
• Chapter 5 Pass the parcel - make it easier for customers to contact you
• Part 2 It takes more than a product to succeed
• Chapter 6 Piggyback on other brands
• Chapter 7 Service charge is extra
• Chapter 8 Sell the knowledge
• Chapter 9 Risky business - pricing in challenging times
• Part 3 Don't keep it secret - get the story across
• Chapter 10 How to win friends and influence the influencers
• Chapter 11 Trust me, I'm financially sound
• Chapter 12 How many agencies does it take to change a prospect's mind?
• Part 4 People matter - the inside track to success
• Chapter 13 Get everyone on board
• Chapter 14 Expand your team without hiring
• Chapter 15 Partnership - more power to your marketing elbow
• Chapter 16 Measure for measure - just what is marketing success?
• Index