Business Strategy

Enhanced descriptions from Syndetics:

The overall strategy may be set at board level, but many people throughout an organisation will be involved in developing that strategy and implementing it - making decisions that are strategic in nature.

Table of contents provided by Syndetics

• Part 1 Understanding strategy
• 1 What is business strategy? (p. 3)
• 2 The different views of strategy (p. 13)
• Part 2 Developing strategy
• 3 Forces that shape business strategy (p. 33)
• 4 Scenarios (p. 49)
• 5 Resources and strategy (p. 63)
• 6 Strategies for growth (p. 75)
• 7 Developing a business strategy and thinking strategically (p. 89)
• Part 3 Implementing strategy
• 8 Vision (p. 103)
• 9 Implementing business strategy (p. 109)
• 10 Strategic innovation (p. 123)
• 11 Making strategic decisions (p. 136)
• 12 Competitiveness and customer focus (p. 158)
• 13 Sales, marketing and brand management (p. 173)
• 14 Managing knowledge and information (p. 187)
• 15 Managing finance and risk (p. 199)
• 16 Leadership (p. 213)
• Notes and references (p. 228)
• Index (p. 240)