Expand Your Brand

Enhanced descriptions from Syndetics:

EXPAND YOUR BRAND is an Australian first, written by Merrill Pereyra who spent 23 years with McDonald's - one of the most successful and iconic brands on the planet. Do you have a business that is working and you are thinking about branching out? Perhaps you are thinking about opening a second operation or expanding interstate or overseas? Perhaps you are smart enough to know that following in successful people's footsteps will save you enormous amounts of time and money? EXPAND YOUR BRAND offers invaluable knowledge and strategies to grow any business confidently and successfully. This book will assist managers and executives to groom their business, its personnel and its systems for effortless expansion. If you are contemplating setting up a franchise business then this is an absolute must-read. In 23 bite-size chunks you will learn how to super-size your business and your bank balance. In this turbulent financial era it pays well to pay attention to those who have forged a longstanding and outstanding success story. Merrill Pereyra shares his 23 professional years working with McDonald's in new and emerging markets around the world; sometimes gruelling, mostly glorious and always gratifying. Love McDonald's or loath them... there has arguably been no brand more successful in modern times.

Reviews provided by Syndetics

Library Journal Review

What is it like to open a McDonald's in Saudi Arabia, much less Tahiti? What kind of business sense is necessary to make it a success? These are the questions that former McDonald's executive Pereyra, who opened locations across Asia during his 23-year tenure, attempts to answer in his first book. He discusses feasibility, values, sustainability, strategy, recruitment, and training among other topics. Each chapter ends with takeaway points and actionable items for readers. The business advice Pereyra provides seems to be the source of his personal success; however, his points are not much different from those offered by other business books on the market now. What is unique about this title is the culture clash the author experiences in his adopted country of Australia (he was born in Mumbai) as well as the conflicts between McDonald's brand and nontraditional markets in the South Pacific and Middle East. Verdict A memoir dressed in business attire, this book is fun to read for the cultural perspectives it provides and the story of the McDonald's brand overseas. Skip it as a serious business reference.-Poppy Johnson-Renvall, Central New Mexico Community Coll., Albuquerque (c) Copyright 2012. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.