Strategic management : a practical guide / Linda L. Brennan, Faye Sisk.
Material type:
- text
- computer
- online resource
- 9781631571930
- 658.4012 23
- HD30.28 .B747 2015
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Colombo | Available | CBEBK70001405 | ||||
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Kandy | Available | KDEBK70001405 |
Includes bibliographical references (pages 123-129) and index.
Section 1. Setting the course of the organization -- 1. The strategic management process -- 2. Establish a vision -- Section 2. Environmental issues: the organization in context -- 3. Governance and social responsibility of the firm -- 4. Sustainability -- 5. Monitoring the external environment -- Section 3. How to decide which strategy is best -- 6. Assessing organizational strengths and weaknesses -- 7. The value chain -- 8. Creating organizational vision -- 9. How to innovate and how innovation fits with strategy -- Section 4. Implementation -- 10. Strategic clarity: is your plan complete and understandable? -- 11. Evaluating your strategy in a global context -- 12. How to provide strategic leadership -- About the authors -- References -- Index.
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Title from PDF title page (viewed on January 31, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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