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Making a Living: How to Craft Your Business

By: Material type: TextTextPublication details: London Nicholas Brealey 2021Description: xvi, 174p illustrationsISBN:
  • 9781529393934
Subject(s): DDC classification:
  • 650.1/ROC 23
LOC classification:
  • HF5386 .R537 2021
Contents:
Understanding your motivations -- Getting started -- Understanding your customers -- Selling online -- Selling in physical spaces -- Sellling your skills -- Developing your brand and marketing -- Managing your accounts and tax -- Customer relations -- Scaling your crafts or maker business -- Creating a team -- Legal requirements and intellectual property -- How to be a responsible business -- Wellbeing and resilience -- Annexe: a guide to becoming more environmentally conscious in your craft practice.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
General Books General Books Colombo General Stacks Non-fiction 650.1/ROC Checked out 17/05/2025 CA00027377
Total holds: 0

Enhanced descriptions from Syndetics:

Making a Living has been carefully crafted to support anyone looking for practical, hands-on advice and inspiring stories to motivate them to make their dream business into a reality.



Inspiring stories from leatherworkers to florists,basket weavers to artists,bee-keepers to brewers, will bring bags of real world advice and inspiration for those wanting to take their first steps into this new artisanal economy.



With more time at home than ever before,the restorative distraction of crafts and making has seen a mainstream resurgence. So too has the desire to 'make a living' from creating handmade products to sell,or to sell our creative skills. We are fleeing our desks to become brewers, bakers and pickle-makers.



This new wave of at-home entrepreneurs are using Facebook and Instagram to promote their businesses and PayPal and Shopify to manage their payments. Technology-led businesses are transforming the way in which offline maker businesses are operating - and business is booming.



From the founder of Yodomo,the online learning platform for arts and crafts,and with chapters on market research,valuing and pricing your work,branding,marketing and sales as well as accounting fundamentals and legal considerations, this is a step by step guide to getting your idea off the ground - as a side hustle or as your next major career move.



These makers will be in the UK and the US and include those shipping their products worldwide.

Understanding your motivations -- Getting started -- Understanding your customers -- Selling online -- Selling in physical spaces -- Sellling your skills -- Developing your brand and marketing -- Managing your accounts and tax -- Customer relations -- Scaling your crafts or maker business -- Creating a team -- Legal requirements and intellectual property -- How to be a responsible business -- Wellbeing and resilience -- Annexe: a guide to becoming more environmentally conscious in your craft practice.

Table of contents provided by Syndetics

  • About the author (p. ix)
  • Acknowledgements (p. xi)
  • Introduction (p. xiii)
  • 1 Understanding Your Motivations (p. 1)
  • 2 Getting Started (p. 11)
  • 3 Understanding Your Customers (p. 23)
  • 4 Selling Online (p. 29)
  • 5 Selling in Physical Spaces (p. 47)
  • 6 Selling Your Skills (p. 62)
  • 7 Developing Your Brand and Marketing (p. 84)
  • 8 Managing Your Accounts and Tax (p. 100)
  • 9 Customer Relations (p. 112)
  • 10 Scaling Your Crafts or Maker Business (p. 119)
  • 11 Creating a Team (p. 131)
  • 12 Legal Requirements and Intellectual Property (p. 139)
  • 13 How to be a Responsible Business (p. 150)
  • 14 Wellbeing and Resilience (p. 158)
  • Annexe: A guide to becoming more environmentally conscious in your craft practice (p. 167)

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