Google Advertising Tools

Davis, Harold

Google Advertising Tools Davis, Harold - Sebastopol, CA O'Reilly 2010 - 410 p.

This comprehensive guide takes a look at advertising on the web - how it works and how Google's advertising programs can turn your site into a money maker. It features tasks, such as delivering image ads precisely targeted to your site, and generating text ads that accompany specific search term results.

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659.144/DAV