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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim, W. Chan & Mauborgne, Renee

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant - United States Harvard Business Review Press 2005 - 240p

£20.00

ISBN: 9781591396192

Dewey Class. No.: 658.802/KIM

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant