Sticky Marketing : Why Everything in Marketing Has Changed and What to Do About It
Leboff, Grant
Sticky Marketing : Why Everything in Marketing Has Changed and What to Do About It Grant Leboff - UK Kogan Page 2011 - xiv, 217 p.
This title analyses the traditional view of marketing - what most people are still doing - and why it worked. It then assesses why it doesn't work now and, with practical answers to real problems, describes what you can do about it.
9780749460501
Business
658.8/LEB
Sticky Marketing : Why Everything in Marketing Has Changed and What to Do About It Grant Leboff - UK Kogan Page 2011 - xiv, 217 p.
This title analyses the traditional view of marketing - what most people are still doing - and why it worked. It then assesses why it doesn't work now and, with practical answers to real problems, describes what you can do about it.
9780749460501
Business
658.8/LEB