The role of emotions in preventative health communication /
Myrick, Jessica Gall, 1984-
The role of emotions in preventative health communication / Jessica Gall Myrick. - 1 online resource (313 pages)
Includes bibliographical references and index.
Introduction : emotions and preventative health communication -- Theoretical foundations -- Fear -- Guilt -- Anger -- Sadness -- Humor -- Pride -- Interest -- Hope -- Elevation -- Health campaigns -- Health journalism -- Health information seeking -- Ehealth -- Conclusion : future directions for research on emotions and prevention-focused health messages.
9780739191484 (e-book)
Emotions.
Communication in medicine.
Health behavior.
Medicine, Preventive.
Electronic books.
RA427.8 / .M97 2015
613
The role of emotions in preventative health communication / Jessica Gall Myrick. - 1 online resource (313 pages)
Includes bibliographical references and index.
Introduction : emotions and preventative health communication -- Theoretical foundations -- Fear -- Guilt -- Anger -- Sadness -- Humor -- Pride -- Interest -- Hope -- Elevation -- Health campaigns -- Health journalism -- Health information seeking -- Ehealth -- Conclusion : future directions for research on emotions and prevention-focused health messages.
9780739191484 (e-book)
Emotions.
Communication in medicine.
Health behavior.
Medicine, Preventive.
Electronic books.
RA427.8 / .M97 2015
613