Global Brand Power :
Kahn, Barbara E.
Global Brand Power : Leveraging Branding for Long-Term Growth. - 1 online resource (133 pages) - Wharton Executive Essentials . - Wharton Executive Essentials .
Intro -- Introduction -- Chapter 1: A Brand's Role in the Four Stages of the Purchase Process -- Chapter 2: Experiential Positioning of a Brand -- Chapter 3: Qualitative Measurement of Brand Value -- Chapter 4: Quantitative Methods for Assessing Brand Value -- Chapter 5: Management of Brands -- Chapter 6: Effective Brand Communications and Repositioning Strategies -- Conclusion.
9781613630259
Electronic books.
Global Brand Power : Leveraging Branding for Long-Term Growth. - 1 online resource (133 pages) - Wharton Executive Essentials . - Wharton Executive Essentials .
Intro -- Introduction -- Chapter 1: A Brand's Role in the Four Stages of the Purchase Process -- Chapter 2: Experiential Positioning of a Brand -- Chapter 3: Qualitative Measurement of Brand Value -- Chapter 4: Quantitative Methods for Assessing Brand Value -- Chapter 5: Management of Brands -- Chapter 6: Effective Brand Communications and Repositioning Strategies -- Conclusion.
9781613630259
Electronic books.