The Customer of Tomorrow :
Knowledge@Wharton.
The Customer of Tomorrow : Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations. - 1 online resource (46 pages) - Knowledge@Wharton Essentials . - Knowledge@Wharton Essentials .
Intro -- Copyright -- Knowledge@Wharton Books -- Contents -- Foreword -- Introduction -- Customer Loyalty in the Age of Big Data -- Hold That Tweet! -- The Ignored Side of Social Media -- The Feedback Loop -- When Does the "Human Touch" Matter in Retail? -- Convincing the Swing Vote -- Conclusion -- Sources -- About Knowledge@Wharton Books -- About Knowledge@Wharton -- About Wharton Digital Press -- About The Wharton School.
9781613630648
Electronic books.
The Customer of Tomorrow : Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations. - 1 online resource (46 pages) - Knowledge@Wharton Essentials . - Knowledge@Wharton Essentials .
Intro -- Copyright -- Knowledge@Wharton Books -- Contents -- Foreword -- Introduction -- Customer Loyalty in the Age of Big Data -- Hold That Tweet! -- The Ignored Side of Social Media -- The Feedback Loop -- When Does the "Human Touch" Matter in Retail? -- Convincing the Swing Vote -- Conclusion -- Sources -- About Knowledge@Wharton Books -- About Knowledge@Wharton -- About Wharton Digital Press -- About The Wharton School.
9781613630648
Electronic books.