The Social Entrepreneur's Playbook, Expanded Edition :
MacMillan, Ian C.
The Social Entrepreneur's Playbook, Expanded Edition : Pressure Test, Plan, Launch and Scale Your Social Enterprise. - 1 online resource (235 pages)
Intro -- Praise for The Social Entrepreneur's Playbook -- Contents -- A Personal Note -- Introduction: The Creation of Social Wealth Out of Poverty -- Phase One--From Possible to Plausible: Pressure Test Your Start-Up Idea -- Chapter 1: Articulate Your Targeted Problem and Substantiate Your Proposed Solution -- Chapter 2: Specify Performance Criteria -- Chapter 3: Define and Segment Your Target Population -- Chapter 4: Understand the Beneficiary Experience -- Chapter 5: Analyze the Most Competitive Alternative -- Chapter 6: Identify Operations Realities -- Chapter 7: Address the Inevitable Sociopolitics -- Chapter 8: Develop a Concept Statement -- Phase Two--From Plausible to Probable: Plan Your Social Enterprise -- Chapter 9: Frame and Scope the Venture -- Chapter 10: Specify Deliverables -- Chapter 11: Establish Assumptions and Checkpoints -- Phase Three--From Probable to Plannable: Launch and Scale Your Social Enterprise -- Chapter 12: Launch Your Enterprise -- Chapter 13: Manage the Upside and Downside -- Chapter 14: Scale Up Your Social Enterprise -- Conclusion -- Acknowledgments -- The Social Entrepreneur's Playbook Advisory Group -- Index -- About the Authors -- About Wharton Digital Press -- About The Wharton School.
9781613630303
Electronic books.
338.04
The Social Entrepreneur's Playbook, Expanded Edition : Pressure Test, Plan, Launch and Scale Your Social Enterprise. - 1 online resource (235 pages)
Intro -- Praise for The Social Entrepreneur's Playbook -- Contents -- A Personal Note -- Introduction: The Creation of Social Wealth Out of Poverty -- Phase One--From Possible to Plausible: Pressure Test Your Start-Up Idea -- Chapter 1: Articulate Your Targeted Problem and Substantiate Your Proposed Solution -- Chapter 2: Specify Performance Criteria -- Chapter 3: Define and Segment Your Target Population -- Chapter 4: Understand the Beneficiary Experience -- Chapter 5: Analyze the Most Competitive Alternative -- Chapter 6: Identify Operations Realities -- Chapter 7: Address the Inevitable Sociopolitics -- Chapter 8: Develop a Concept Statement -- Phase Two--From Plausible to Probable: Plan Your Social Enterprise -- Chapter 9: Frame and Scope the Venture -- Chapter 10: Specify Deliverables -- Chapter 11: Establish Assumptions and Checkpoints -- Phase Three--From Probable to Plannable: Launch and Scale Your Social Enterprise -- Chapter 12: Launch Your Enterprise -- Chapter 13: Manage the Upside and Downside -- Chapter 14: Scale Up Your Social Enterprise -- Conclusion -- Acknowledgments -- The Social Entrepreneur's Playbook Advisory Group -- Index -- About the Authors -- About Wharton Digital Press -- About The Wharton School.
9781613630303
Electronic books.
338.04