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Measuring marketing :

Davis, John A.,

Measuring marketing : the 110+ essential metrics every marketer needs / John A. Davis. - Third edition. - 1 online resource (392 pages) : illustrations

ISBN: 9781501507304 (e-book)

Subjects--Topical Terms:
Marketing--Evaluation.
Marketing research.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415 / .D385 2018

Dewey Class. No.: 658.4038

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Measuring marketing :