Seducing the Subconscious: The Psychology of Emotional Influence in Advertising (Record no. 457297)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00695nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120215s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470974889 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heath, Robert |
| 9 (RLIN) | 45363 |
| 245 ## - TITLE STATEMENT | |
| Title | Seducing the Subconscious: The Psychology of Emotional Influence in Advertising |
| Statement of responsibility, etc | Robert Heath |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United Kingdom |
| Name of publisher, distributor, etc | John Wiley and Sons Ltd |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264 |
| Other physical details | Hardback |
| 365 ## - TRADE PRICE | |
| Price amount | 19.99 |
| Price type code | P |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising - Psychological aspects; PSYCHOLOGY / Cognitive Psychology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 45364 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising; Psychology |
| 9 (RLIN) | 45365 |
| 852 ## - LOCATION/CALL NUMBER | |
| Location | Management |
| Sublocation or collection | Advertising |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| c | 229 |
| d | 152 |
| Category | Forthcoming |
| Subcategory | Not yet available |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| On shelf | Dewey Decimal Classification | Colombo | Colombo | 21/11/2012 | 0.00 | 21 | 5 | 659.1019/HEA | CB67585 | 19/03/2019 | 27/12/2018 | 27/12/2018 | 21/11/2012 | General Books | |||
| On shelf | Dewey Decimal Classification | Colombo | Colombo | 09/04/2015 | 22 | 8 | 659.1019/HEA | CB67648 | 09/10/2024 | 24/08/2024 | 09/04/2015 | General Books |