Library

Corporate Reputation: Brand and Communication (Record no. 457303)

MARC details
000 -LEADER
fixed length control field 02946nam a2200325Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120215s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273727590
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris
245 ## - TITLE STATEMENT
Title Corporate Reputation: Brand and Communication
Statement of responsibility, etc Chris Fill; Stuart Roper
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc United Kingdom
Name of publisher, distributor, etc Pearson Education Limited
Date of publication, distribution, etc 40946
300 ## - PHYSICAL DESCRIPTION
Extent 360
Other physical details Paperback
365 ## - TRADE PRICE
Price amount 39.99
Price type code UF
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Branding (Marketing); Customer relations; Corporate image; Public relations; Reputation
520 ## - SUMMARY, ETC.
Summary, etc Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales & marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales & marketing; Business communication & presentation
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
c 265
d 195
Category Forthcoming
Subcategory Not yet available
Holdings
Price effective from Barcode Date last seen Damaged status Withdrawn status Current library Total Renewals Lost status Full call number Date acquired Not for loan Source of classification or shelving scheme Koha item type Date checked out Total Checkouts Home library Checked out Cost, normal purchase price Use restrictions Collection code Shelving location
20/05/2012 PN098490 05/12/2013   Reason not specified   12   659.2 20/05/2012   Dewey Decimal Classification General Books 02/11/2013 7            
03/06/2012 hd065571 19/06/2013   Out of policy   2   659.2/ROP 12/06/2012   Dewey Decimal Classification General Books 08/05/2013 7            
09/07/2012 ch59045 02/10/2016   On shelf       659.2 ROP 09/07/2012   Dewey Decimal Classification General Books 22/05/2014 1            
09/08/2012 CL954533 29/08/2016   On shelf   7   659.2/ROP 09/08/2012   Dewey Decimal Classification General Books 14/03/2016 10            
03/10/2012 DL133724 23/07/2016   On shelf   5   659.2 ROP 04/10/2012   Dewey Decimal Classification General Books 23/07/2016 3   03/09/2016        
13/11/2012 bl98254 22/04/2017   On shelf   8   659.827/ROP     Dewey Decimal Classification General Books 22/04/2017 11   02/06/2017        
28/11/2012 MA121953 14/03/2013   Outdated   1   659.2 ROP 28/11/2012   Dewey Decimal Classification General Books 14/03/2013 1            
30/05/2013 AH059718 04/01/2017   On shelf   2   659.2 30/05/2013   Dewey Decimal Classification General Books 04/01/2017 8   21/02/2017        
02/11/2012 CB67289 06/07/2017   On shelf Colombo 13   658.827/ROP 02/11/2012   Dewey Decimal Classification General Books 24/05/2017 23 Colombo   39.99      
02/11/2012 CB67291 09/12/2017   On shelf Colombo 9   658.827/ROP 02/11/2012   Dewey Decimal Classification General Books 08/11/2017 19 Colombo   39.99      
02/11/2012 CB67289 07/03/2020   On shelf Colombo 16   658.827/ROP 02/11/2012   Dewey Decimal Classification General Books 07/03/2020 34 Colombo 28/03/2020 39.99      
11/08/2015 KB033779 24/08/2017   On shelf Kandy     658.827/ROP 11/08/2015   Dewey Decimal Classification General Books 04/08/2017 1 Kandy       Non-fiction General Stacks