Library

Introduction to Marketing: Theory and Practice (Record no. 457836)

MARC details
000 -LEADER
fixed length control field 02806pam a2200265a 44500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171114152250.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130209t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199602131
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/PAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Palmer Adrian
9 (RLIN) 53508
245 ## - TITLE STATEMENT
Title Introduction to Marketing: Theory and Practice
250 ## - EDITION STATEMENT
Edition statement 3rd Revised edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc United Kingdom
Name of publisher, distributor, etc Oxford University Press
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 580p
Other physical details Paperback
365 ## - TRADE PRICE
Price amount 34.99
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Sales & marketing<br/>
520 ## - SUMMARY, ETC.
Summary, etc Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented with prescriptive solutions. A chapter on responsible marketing addresses topics such as ethics, corporate responsibility and environmentalism, and assesses the impact of these topics on the field of marketing. Services marketing is integrated throughout the book, reflecting the changing nature of services and acknowledging the move towards service based industries. Through reading the text students will gain a holistic understanding of marketing and how one area may impact on another. A wealth of pedagogical features including case studies, digital marketing boxes and international marketing boxes, highlight the link between theory and practice. Key issues surrounding the internet, mobile marketing, social networking, social responsibility, and marketing in a recession are integrated throughout the text, ensuring students understand the importance and relevance of outside influences on a company's marketing decisions and actions. Online Resource Centre The textbook is accompanied by an Online Resource Centre and all resources have been updated for the new edition. The Online Resource Centre features comprise: Lecturer resources: Suggested answers to case study review questions Suggested answers to chapter review questions Additional discussion points PowerPoint slides Lecturer guidelines to accompany the PowerPoint slides Test bank of questions VLE content Student resources: Additional suggested reading Additional case studies with questions Additional chapter review questions Multiple choice questions Web exercises Web links Video suite containing links to useful video Flashcard glossary
521 ## - TARGET AUDIENCE NOTE
Target audience note Undergraduate
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales & marketing
9 (RLIN) 53509
852 ## - LOCATION/CALL NUMBER
Location Colombo
Sublocation or collection .
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
Category 246
Subcategory 189
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Price effective from Barcode Date last seen Damaged status Withdrawn status Current library Total Renewals Lost status Full call number Date acquired Checked out Public note Not for loan Source of classification or shelving scheme Koha item type Date checked out Total Checkouts Home library
09/02/2013 CB71842 14/11/2017   On shelf Colombo 4   658.8/PAL 09/02/2013 05/12/2017 World Book Day 2013   Dewey Decimal Classification General Books 14/11/2017 26 Colombo
09/02/2013 CB71842 15/11/2022   On shelf Colombo 18   658.8/PAL 09/02/2013   World Book Day 2013   Dewey Decimal Classification General Books 28/10/2022 42 Colombo