How 30 Great Ads Were Made : From Idea To Campaign (Record no. 469131)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01964nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781856698214 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.113/WIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Williams, Eliza |
| 9 (RLIN) | 39942 |
| 245 ## - TITLE STATEMENT | |
| Title | How 30 Great Ads Were Made : From Idea To Campaign |
| Statement of responsibility, etc | Eliza Williams |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | UK |
| Name of publisher, distributor, etc | Laurence King Pub |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 p. |
| 500 ## - GENERAL NOTE | |
| General note | This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. It is fascinating not only for industry professionals but for anyone with an interest in how ads are made. Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads. In addition to offering an insight into the working practices within advertising, the book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Art Business |
| 9 (RLIN) | 39943 |
| 852 ## - LOCATION/CALL NUMBER | |
| Location | ADV |
| Sublocation or collection | DECA |
| Price effective from | Barcode | Cost, replacement price | Date last seen | Damaged status | Withdrawn status | Current library | Total Renewals | Lost status | Full call number | Date acquired | Not for loan | Source of classification or shelving scheme | Koha item type | Date last borrowed | Total Checkouts | Home library | Public note | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 05/07/2012 | BL96690 | 1700.00 | 26/10/2016 | On shelf | 5 | 659.113/WIL | 05/07/2012 | Dewey Decimal Classification | General Books | 16/10/2016 | 15 | |||||||
| 09/02/2013 | CB71892 | 02/04/2013 | Missing for long time | Colombo | 659.113/WIL | 09/02/2013 | Dewey Decimal Classification | General Books | 12/03/2013 | 1 | Colombo | World Day 2013 | ||||||
| 09/02/2013 | CB71774 | 22/11/2017 | On shelf | Colombo | 3 | 659.113/WIL | 09/02/2013 | Dewey Decimal Classification | General Books | 22/11/2017 | 10 | Colombo | World Day 2013 | 13/12/2017 | ||||
| 09/02/2013 | CB71775 | 09/04/2014 | Missing for long time | Colombo | 1 | 659.113/WIL | 09/02/2013 | Dewey Decimal Classification | General Books | 07/03/2014 | 6 | Colombo | World Day 2013 | |||||
| 09/02/2013 | CB71774 | 28/02/2025 | On shelf | Colombo | 7 | 659.113/WIL | 09/02/2013 | Dewey Decimal Classification | General Books | 06/02/2025 | 14 | Colombo | World Day 2013 |