MARC details
| 000 -LEADER |
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| fixed length control field |
04583nam a2200577 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
EBC1929534 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MiAaPQ |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150131s2015 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781631570025 |
| Qualifying information |
e-book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9781631570018 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)902646238 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaBNVSL)swl00404654 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(MiAaPQ)EBC1929534 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Au-PeEL)EBL1929534 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaPaEBR)ebr11011868 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaONFJC)MIL709177 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)903939214 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
ML3790 |
| Item number |
.A448 2015 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
780.2373 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Allan, David., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
This note's for you : |
| Remainder of title |
popular music + advertising = marketing excellence / |
| Statement of responsibility, etc |
David Allan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - |
|---|
| -- |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| -- |
Business Expert Press, |
| -- |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xii, 184 pages) : |
| Other physical details |
illustrations. |
| 336 ## - |
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| -- |
text |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Digital and social media marketing and advertising collection, |
| International Standard Serial Number |
2333-8830 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 175-179) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Opening act: the brands -- Synchronization and transcription licenses -- 1. "Teach the World to Sing" - Coca Cola (1971) -- 2. New Generation - Michael Jackson and Pepsi (1983) -- 3. Grapevine - Motown and the California Raisins (1986) -- 4. "Revolution" - The Beatles and Nike (1987) -- 5. "Be My Baby" - The Ronettes and Levi's (1989) -- 6. "Like A Rock" - Bob Seger and Chevy (1991) -- 7. "Start Me Up" - The Rolling Stones and Microsoft (1995) -- 8. "Desert Rose" - Sting and Jaguar (1999) -- 9. "Pink Moon" - Drake and VW (1999) -- 10. "Find My Baby" - Moby and American Express (2000) -- 11. "Days Go By" - Dirty Vegas and Mitsubishi (2002) -- 12. "Lust for Life" - Iggy Pop and Royal Caribbean (2002) -- 13. "Rock and Roll" - Led Zeppelin and Cadillac (2002) -- 14. The Silhouettes - Various Artists and Apple (2003) -- 15. Angels - Bob Dylan and Victoria's Secret (2004) -- 16. "Love Train" - O'Jays and Coors Light (2005) -- 17. "Back in Black" - AC/DC and The Gap (2006) -- 18. "The Hamsters" - Various Artists and Kia (2008) -- 19. "Lose Yourself" - Eminem and Chrysler (2011) -- 20. Horses and Dogs - Fleetwood Mac, Passenger, and Budweiser (2013 and 2014) -- Encore: The Bands -- Notes -- References -- Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc |
From Coca-Cola to Chrysler this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign, and that the choir had no idea that Eminem was going to show up while they were taping the "Lose Yourself " campaign, or that The Doors were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This book talks of the people who created the campaigns with the songs we remember the most. Everything from Bob Seger's "Like A Rock" (Chevy Trucks) to LMFAO's Party Rock and the dancing hamsters (Kia). The result is a book that educates and entertains on what made these campaigns excellent and how to make excellent campaigns. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go. |
| 588 ## - |
|---|
| -- |
Title from PDF title page (viewed on January 31, 2015). |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Music in advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Singing commercials. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
advertising |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
commercials |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
popular music |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| International Standard Book Number |
9781631570018 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Digital and social media marketing and advertising collection. |
| -- |
2333-8830 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=1929534">https://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=1929534</a> |
| Public note |
Click to View |