MARC details
| 000 -LEADER |
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| fixed length control field |
04188nam a2200685 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
EBC4107728 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MiAaPQ |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151217s2016 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781631571473 |
| Qualifying information |
e-book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9781631571466 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(MiAaPQ)EBC4107728 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Au-PeEL)EBL4107728 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaPaEBR)ebr11123918 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaONFJC)MIL875471 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)940512905 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HM1221 |
| Item number |
.M276 2016 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.2 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Martin, Dick., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
Public relations ethics : |
| Remainder of title |
how to practice PR without losing your soul / |
| Statement of responsibility, etc |
Dick Martin and Donald K. Wright. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - |
|---|
| -- |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| -- |
Business Expert Press, |
| -- |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (247 pages) |
| 336 ## - |
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| -- |
text |
| -- |
rdacontent |
| 337 ## - |
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| -- |
computer |
| -- |
rdamedia |
| 338 ## - |
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| -- |
online resource |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Public relations collection, |
| International Standard Serial Number |
2157-3476 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 227-239) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction -- 2. Is public relations inherently unethical? -- 3. Virtue and character -- 4. Public relations of character -- 5. Veracity, visibility, and validity -- 6. Respect for reason -- 7. The public interest -- 8. Corporate responsibility -- 9. Duties and rights -- 10. Care and justice -- 11. Ethical decision making -- 12. Frameworks for ethical reasoning -- 13. Constructing a personal framework for ethical reasoning -- 14. Conclusion -- References -- Index. |
| 506 1# - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc |
This book represents a practical guide to ethical decision making tailored specifically to the needs of public relations students and practitioners. Coauthored by a corporate public relations officer of deep experience and a widely published public relations ethics scholar, the book thoroughly explores both ethical theories and their practical applications. With emphasis on the analysis of contemporary cases, the authors guide readers in building personal frameworks for ethical reasoning, enabling them to (1) recognize the ethical issues at play in public relations practice, (2) analyze the conflicting duties and loyalties at play in ethical situations, and (3) justify their decision and/or counsel in terms that others will understand and ultimately accept. The book fills a gap in the currently available literature on the subject, most of which lacks either theoretical grounding or practical application. Unlike other books that focus on the broad field of ethics in "communication" or "mass communication," this book focuses solely upon public relations ethics. It cites illustrative cases spanning a wide range of public relations functions that involve several of the world's largest public relations agencies as well as a number of their clients. |
| 588 ## - |
|---|
| -- |
Title from PDF title page (viewed on December 17, 2015). |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Moral and ethical aspects. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Ethics |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Public Relations |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Corporate Communication |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Character |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Reason |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Social/Corporate Responsibility |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Ethical Reasoning |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Justice |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Duty |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Virtue |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Care |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Consequences |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Deontological Ethics |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Utilitarian Ethics |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Teleological Ethics |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wright, Donald K., |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| International Standard Book Number |
9781631571466 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Public relations collection. |
| -- |
2157-3476 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=4107728">https://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=4107728</a> |
| Public note |
Click to View |
