MARC details
| 000 -LEADER |
|---|
| fixed length control field |
05239nam a2200697 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
EBC4653409 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MiAaPQ |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160829s2016 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781606498538 |
| Qualifying information |
e-book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781606498521 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(MiAaPQ)EBC4653409 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Au-PeEL)EBL4653409 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaPaEBR)ebr11250951 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaONFJC)MIL950000 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)958565001 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM742 |
| Item number |
.B277 2016 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.231 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barnes, Joseph W., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social media ethics made easy : |
| Remainder of title |
how to comply with FTC guidelines / |
| Statement of responsibility, etc |
Joseph W. Barnes. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - |
|---|
| -- |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| -- |
Business Expert Press, |
| -- |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xiv, 104 pages) |
| 336 ## - |
|---|
| -- |
text |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Giving voice to values on business ethics and corporate social responsibility collection, |
| International Standard Serial Number |
2333-8814 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 93-99) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The social, digital, and mobile landscape -- 2. Defining social media -- 3. Defining ethics -- 4. Why this book is necessary: the evidence -- 5. Why we need ethics policies and guidelines -- 6. The Federal Trade Commission steps in -- 7. How to create a social media policy: what to consider -- 8. Steps to create a social media ethics policy -- 9. The legal backlash -- 10. Emerging/future issues -- 11. What you can do to make a difference -- 12. Sample social media ethics policies -- Reference -- Index. |
| 506 1# - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc |
When you go to buy a product online, book travel, or research a service, do you read the customer reviews? Do you count on those reviews to be from real customers? If you said, yes, then you are like most of us. The problem is that today's reviews have been infiltrated with fake reviews and fake testimonials. It's hard to tell a real review from a fake review in a world where we count on trust and rely more on each other than traditional marketing messages. This book is about truth--how to understand a real review from a fake review, why it is important to establish a social media policy at every business and organization, and how to create that policy. Until the Federal Trade Commission started cracking down, there were even cases of people marketing themselves as "reviewers" on You-Tube. They would happily submit reviews for just $5 or $10 each. But it gets much more serious. In New York, the Attorney General cracked down on restaurants that were hiring people to submit fake reviews. Over the last several years, as the use of social media has increased, we have seen many instances of ethics violations from fake online reviews, to testimonial posts by people connected with a brand but not revealing the connection, to tweets that try to turn a tragedy into a marketing event. This has prompted a call for ethics training in social media. That is one of the key reasons for this book. At the same time, the Federal Trade Commission has created a series of "strict" guidelines that instruct businesses and organizations to disclose specific information to protect consumers in ways that are "clear and conspicuous." In this book we explain the current social/digital marketing landscape, describe why we need social media ethics standards, and how to create and implement a social media ethics policy for your business or organization. |
| 588 ## - |
|---|
| -- |
Title from PDF title page (viewed on August 29, 2016). |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 610 10 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
United States. |
| Subordinate unit |
Federal Trade Commission. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Online social networks |
| General subdivision |
Moral and ethical aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Moral and ethical aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| General subdivision |
Moral and ethical aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Word-of-mouth advertising |
| General subdivision |
Moral and ethical aspects. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Federal Trade Commission disclosure |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
FTC disclosure |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Federal Trade Commission Endorsement |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
FTC Endorsement |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
FTC endorsement requirements |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Federal Trade Commission social media |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
FTC social media |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Federal Trade Commission social media rules |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
FTC social media rules |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Social media deception |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
social media disclosure |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Social media endorsements |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
social media marketing |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| International Standard Book Number |
9781606498521 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Giving voice to values on business ethics and corporate social responsibility collection. |
| -- |
2333-8814 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=4653409">https://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=4653409</a> |
| Public note |
Click to View |
