Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 45364

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20121020121243.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 121020|||a|||||| | ||| d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Advertising

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)457297: Heath, Robert 45363, Seducing the Subconscious: The Psychology of Emotional Influence in Advertising, 2012