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DK essential managers: Effective public relations

Contributor(s): Material type: TextTextPublication details: Dorling Kindersley 2001Description: 72pISBN:
  • 0751312908
DDC classification:
  • 659.2/ALI ALI
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Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Colombo 659.2/ALI ALI Available

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CB082024
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Enhanced descriptions from Syndetics:

Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases or organising press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence.

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