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PR Today: The Authoritative Guide to Public Relations

By: Material type: TextTextPublication details: UK Palgrave Macmillan 2012Description: 348p;xxiiISBN:
  • 9780230240094
Subject(s): DDC classification:
  • 659.2/MOR
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Colombo 659.2/MOR Available

Order online 		CA00000012
Total holds: 0

Enhanced descriptions from Syndetics:

A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios.

£22.99

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