The Mirror Test : Is Your Business Really Breathing?

Enhanced descriptions from Syndetics:

Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -- well, you and your colleagues and employees are in for a tough ride. Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. THE MIRROR TEST will teach readers -- through entertaining and timely anecdotes -- how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business.. In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as: - Give your business the mirror test - is your company really breathing? - Here's how you and your company must adapt...or die. - The bottom line of your business really is... your bottom line. You have to focus on it. Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and THE MIRROR TEST comprise a force to be reckoned with.

Table of contents provided by Syndetics

• Introduction: Secrets and Lies (p. 1)
• Part I Focus
• 1 The First Mirror Test: Proof of Life (p. 7)
• 2 The Second Mirror Test: Leadership (p. 26)
• 3 The Third Mirror Test: The Bottom Line (p. 52)
• Part II Value
• 4 The Liver and Onions Principle: Winning Before You Begin (p. 83)
• 5 Adding and Getting Value: What Works and What Does Not (p. 105)
• 6 Adapt or Die: Losing After You Begin (p. 127)
• Part III Sell It
• 7 Scale Is the New Black: Leverage Everything to Make Many Out of One (p. 147)
• 8 The Power of One, Part I: Speed, Relevancy, and Print (p. 168)
• 9 The Power of One, Part II: Marketing and Networking in the Age of Social Media (p. 191)
• Conclusion: Sell! Sell! Sell! Sell Everything You Can! Even if It's You...Just Sell! (p. 217)
• Acknowledgments (p. 227)
• Appendix: My Business Library "Must" List (In Alphabetical Order of Authors) (p. 229)
• Notes (p. 231)
• Index (p. 233)
• About the Author (p. 243)

Reviews provided by Syndetics

Publishers Weekly Review

Hayzlett wants you to sell, sell, sell, and have a good time doing it. The former chief marketing officer for Kodak and guest on Donald Trump's Celebrity Apprentice knows about success and has a lot of colorful stories to prove it. While the first three chapters of this book are devoted to helping you figure out if your company is out of gas, the rest of the book is a more standard collection of business advice and stories. Many of the stories feature Hayzlett as the fall guy-the time he lost his shirt pheasant farming in South Dakota, or the time he thought he had convinced his college's cafeteria to serve kid-friendly food to a group of visiting high school seniors, only to see liver and onions on their trays. He offers rapid-fire advice, some of it dishearteningly obvious or tending toward generalization ("Leaders must be honest with themselves"), but most businesspeople will find at least a few good nuggets here. The Mirror Test is light and motivational enough to get readers pumped. (May) Copyright 2010 Reed Business Information.