The Fundamentals of Design Management
Material type:
- 9782940411078
- 745.4068 /BES
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Colombo | 745.4068 /BES | Checked out | 21/03/2020 | CA00002751 |
Enhanced descriptions from Syndetics:
The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines- from art and design to business, marketing or media. The text is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.
£26.50
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