Get Backed, Get Big, Get Bought : Plan Your Start-up with the End in Mind

Enhanced descriptions from Syndetics:

"Bebo sale to AOL nets founders a £290m fortune in 3 years." - March 2008

"Foxtons sale nets founder £370m." - May 2007

"L'Oréal buys Body Shop for £652m." - March 2006

For entrepreneurs and business owners alike, this is your ticket to serious money.

Fact 1: Business is all about making money.

Fact 2: Personal satisfaction is great, but it doesn't pay the bills.

If your main ambition is to make big money from your business, you're already on the right track. Over 4 million people start up businesses in the UK each y ear but only 1% become millionaires. Start with the end in mind and you could be one of them.

Colin Barrow, bestselling start-up author and business investment specialist, shows you how to shape up for a sale right from the world go:

Get Backed - secure big investment

Get Big - create real value and strong growth

Get Bought - dress the business and negotiate a killer deal

With practical advice, tools and stories from those who have done it, you'll find out how to guide your start-up business towards the payday of your dreams.

Table of contents provided by Syndetics

• Introduction: Be Careful What You Wish For
• Part 1 GET BACKED
• 1 Problems over passion - the real characteristics of a winning business idea
• 2 The Traits of the Entrepreneur - it's all in the mindset
• 3 Nothing new under the sun - the same old problems; some brand new solutions
• 4 Research, research, research
• 5 Mastering the 'master plan': business plans are templates not straightjackets
• 6 The Money: who has it and why you might just get your hands on some of it
• 7 Another day over, deeper in debt - leveraging the investment
• Part 2 GET BIG
• 8 You must be this high to go on the ride: why babies can't swim
• 9 The Path to Growth - and riches too
• 10 Selling fivers for a tenner: why margins matter most
• 11 Taking charge: Good management - a simple yet rare commodity
• Part 3 GET BOUGHT
• 12 What's it to you? Calculating value
• 13 Dressing to kill
• 14 The Pay Day: Selling up
• 15 Floating off
• 16 Getting a second life