Investor Relations For the Emerging Company

Enhanced descriptions from Syndetics:

Investor Relations for the Emerging Company provides enduring advice, insight, and procedures that will help companies communicate, legally and ethically, their commitment to enhancing shareholder value. This revised edition updates Sarbanes-Oxley; Frank-Dodd act and new governance regulations.

Table of contents provided by Syndetics

• Preface (p. xi)
• Part I The Investor Universe
• 1 Pep Talk (p. 3)
• 2 The Growth Challenge (p. 7)
• 3 Modern Investing Theories and Practices (p. 13)
• Risk and Return (p. 16)
• Benchmarks (p. 19)
• Investment Styles (p. 20)
• 4 The Securities Markets (p. 25)
• The Negotiated Market (p. 28)
• NASDAQ OMX (p. 32)
• The Auction Market: Stock Exchanges (p. 34)
• BATS (p. 35)
• Liquidity, Liquidity, Liquidity (p. 36)
• 5 Reaching the Individual Investor (p. 37)
• The Direct Approach Is Not Recommended (p. 40)
• The Brokers (p. 41)
• "Pump-and-Dump" and Other Chicanery (p. 44)
• Targeting the Best Retail Brokers (p. 46)
• Communicating with Brokers (p. 49)
• Retail Research: The Quid Pro Quo (p. 51)
• Conclusion (p. 52)
• 6 Targeting Institutional Investors: The Microcap Funds (p. 53)
• Your Company Must Be Listed (p. 56)
• The Institutional "Sides" (p. 56)
• The Sell Side (p. 57)
• Selected Targeting Within the Buy Side (p. 59)
• Economic News and Market Risk (p. 66)
• The Risks Specific to Owning Your Company's Stock (p. 67)
• The Qualitative Considerations (p. 70)
• M&A Considerations (p. 71)
• Conclusion (p. 72)
• 7 About Consensus Risk (p. 73)
• The Signaling Model of Investor Behavior (p. 76)
• The Forecasting Game (p. 78)
• Other Players (p. 81)
• Conclusion (p. 82)
• Part II Governance and Disclosure
• 8 Governance: The Investment Manager's Perspective (p. 87)
• The Board of Directors (p. 90)
• Compensation Practices (p. 93)
• M&A Considerations (p. 99)
• Corporate Finance (p. 102)
• Conclusion (p. 108)
• 9 Governance: Regulation FD (p. 111)
• Materiality (p. 114)
• Regulation FD (p. 116)
• Insider Trading (p. 119)
• Safe Harbor Provisions (p. 123)
• The Proxy Process (p. 129)
• Appendix 9-A: Sample Safe Harbor Statements (p. 130)
• Alternative 1 (p. 130)
• Alternative 2 for Oral Statements (p. 131)
• Alternative 3 for Doing Business in Countries Other Than the United States (p. 131)
• 10 Governance: Sarbanes-Oxley and Dodd-Frank (p. 133)
• The Sarbanes-Oxley Act of 2002 (p. 136)
• The Dodd-Frank Wall Street Reform Act (2010) (p. 138)
• Conclusion (p. 140)
• 11 Governance: Shareholder Activists and "Rightful Concerns" (p. 141)
• Labels (p. 145)
• Shareholder Activists and Corporate Governance (p. 146)
• Social Activists and Corporate Governance (p. 150)
• Proxy Access (p. 151)
• Conclusion (p. 152)
• 12 The SEC and Financial Reporting (p. 155)
• Financial Reporting (p. 158)
• Elements of Effective Financial Reporting (p. 162)
• Appendix 12-A: An Audit Committee Charter (p. 167)
• Organization (p. 167)
• Roles (p. 168)
• Responsibilities (p. 168)
• Part III Corporate Practices for Effective Investor Relations
• 13 Establishing an Investor Relations Program (p. 173)
• The IR Department's Activities (p. 176)
• Qualifications for the Head of an IR Department (p. 178)
• Measuring the Effectiveness of Your IR Program (p. 179)
• Monitoring the Effectiveness of Your LR Activities (p. 181)
• Tracking Your Stock (p. 182)
• 14 Best Practices for News Releases (p. 183)
• Materiality (p. 186)
• Preparation of the News Release (p. 187)
• Distribution of the News Release (p. 189)
• Working with a Wire Service (p. 192)
• Tracking the News (p. 193)
• The Press Kit (p. 196)
• The Next Chapter (p. 198)
• Appendix 14-A: Suggested Format for an Executive Summary (p. 198)
• Company Summary (p. 198)
• 15 Best Practices for Conference Calls and Presentations (p. 203)
• The Teleconference (aka the Conference Call) (p. 206)
• Presentations and Road Shows (p. 208)
• Meetings with Investment Professionals (p. 210)
• Conclusion (p. 211)
• 16 Best Practices for Using the Net: Confronting the Chat Room Pox (p. 213)
• Fanning Flames of Grievance (p. 216)
• What to Do and What Not to Do (p. 217)
• One More Time (p. 221)
• 17 Conclusion (p. 223)
• Index (p. 227)