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Smart Skills: Persuasion

By: Material type: TextTextPublication details: UK Legend Business 2011Description: 106pISBN:
  • 9781908248053
DDC classification:
  • 658.45/FOR
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Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Jaffna 658.45/FOR Available

Order online 		JA00000329
General Books General Books Jaffna 658.45/FOR Checked out 17/05/2025 JA00000330
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Enhanced descriptions from Syndetics:

Part of the Smart Skills series, Persuasion offers all you need to know to get the most out of your business operations. With the current global economic crisis excellent persuasion skills have become invaluable as businesses now more than ever must maximise every opportunity they face.Persuasion is not only required as part of negotiation, but in every aspect of working and business life. There are many different facets to persuasion and different approaches this book provides the details that will help you get ahead in the workplace.A must for any employee, manager, freelancer or business owner.

£12.99

Table of contents provided by Syndetics

  • Foreword (p. 7)
  • Preface (p. 9)
  • 1 The Core of Persuasion (p. 13)
  • 2 Ready, Aim, Fire (p. 23)
  • 3 Off to a Good Start (p. 35)
  • 4 Making a Powerful Case (p. 45)
  • 5 Resistence is Futile (p. 72)
  • 6 Closing (p. 87)
  • 7 Beyond The Close (p. 94)
  • Afterword (p. 102)

Excerpt provided by Syndetics

PersuasionIt is a fundamental skill and there are different facets and approaches. It is important to note that persuasion is not the same as negotiation, which is more geared towards a compromise or a degree of backing down. Rather persuasion is the power to convince the opposing party to your way of thinking either through means of influence, power or motivation. This book provides the details that will help you get ahead in the workplace.* Key tactics to guarantee persuasiveness* Language appropriate to persuasion* Structure, sequence, visual aids, description * Relating benefits to individuals - The tailored approach* Credibility * Avoid exaggeration & Avoid pressurising people* Add a demonstration* Maximising your chances* Handling and overcoming objections* Respect alternative choices* Dealing with "maybe" Excerpted from Smart Skills: Persuasion by Patrick Forsyth All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

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