The business plan workbook

Enhanced descriptions from Syndetics:

Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook is the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.

Table of contents provided by Syndetics

• Preface (p. vii)
• How to use the workbook (p. viii)
• Why prepare a business plan? (p. xii)
• What backers look out for (p. xv)
• Phase 1 History and position to date (p. 1)
• Assignment 1 Business purpose and aims (p. 4)
• Assignment 2 A description of your business (p. 11)
• Assignment 3 A description of your products and/or services (p. 27)
• Phase 2 Market research (p. 43)
• Assignment 4 Customers (p. 46)
• Assignment 5 Competitors (p. 61)
• Assignment 6 A plan for market research (p. 73)
• Phase 3 Competitive business strategy (p. 95)
• Assignment 7 Strategic framework (p. 104)
• Assignment 8 Pricing (p. 110)
• Assignment 9 Advertising and promotion (p. 118)
• Assignment 10 Place and distribution (p. 132)
• Phase 4 Staffing and operations (p. 145)
• Assignment 11 The selling methods plan (p. 148)
• Assignment 12 Making, outsourcing and supplies (p. 155)
• Assignment 13 People and related administrative procedures (p. 161)
• Assignment 14 Legal and regulatory factors affecting operations (p. 171)
• Assignment 15 Building a website (p. 179)
• Assignment 16 Communication systems (p. 190)
• Phase 5 Forecasting results (p. 201)
• Assignment 17 The sales forecast (p. 204)
• Assignment 18 Pro forma cash-flow statement (p. 212)
• Assignment 19 Pro forma profit and loss statement (p. 219)
• Assignment 20 Pro forma balance sheet (p. 226)
• Assignment 21 Break-even analysis (p. 234)
• Assignment 22 Financing requirements (p. 244)
• Phase 6 Business controls (p. 273)
• Assignment 23 Financial controls (p. 276)
• Assignment 24 Sales and marketing controls (p. 286)
• Assignment 25 Other business controls (p. 289)
• Phase 7 Writing up and presenting your business plan (p. 291)
• Assignment 26 Writing up and presenting your business plan (p. 294)
• Appendix: Sources of business help, information and advice (p. 310)
• Index (p. 317)

Excerpt provided by Syndetics