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Guru In a Bottle: High Impact Marketing That Gets Results

By: Material type: TextTextPublication details: UK Kogan Page 2013Description: 336pISBN:
  • 9780749464523
DDC classification:
  • 658.8/KOL
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Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Colombo 658.8/KOL Available

Order online 		CA00012322
Total holds: 0

Enhanced descriptions from Syndetics:

Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. High Impact Marketing That Gets Results covers the full range of the marketing mix within the broader context of overall marketing strategy, including market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.

£19.99

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