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Social Media Marketing : A Strategic Approach

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Material type: TextTextPublication details: India Cengage Learning 2013Description: 394 pISBN:
  • 9788131521014
DDC classification:
  • 658.872/BAR
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Item type Current library Collection Call number Status Date due Barcode Item holds
General Books General Books Colombo General Stacks Non-fiction 658.872/BAR Checked out 18/04/2025 CA00016218
Total holds: 0

Enhanced descriptions from Syndetics:

A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. Chapters use numerous landmark case studies that highlight the best practices in social media marketing, featuring forward-thinking Fortune 500 companies, innovative small businesses, and adaptive non-profit organizations. Each chapter concludes with exercises that reinforce key concepts by providing topics for classroom discussion. These topics focus on how to apply marketing tactics to the major types of social media platforms, such as blogs, social networks, video and photo sharing sites, microblogs (Twitter), podcasts, social news sites, online communities, and article directories.

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