The admirable company : why corporate reputation matters so much and what it takes to be ranked among the best

Enhanced descriptions from Syndetics:

In much the same way as Jim Collins did in Good to Great and Built to Last, Michael Brown and Paul Turner draw upon a wealth of detailed research in Britain, America and in other regions, to analyse the qualities that have contributed to firms being ranked the 'most-admired companies' in annual surveys over the past 20 years. Their research, not surprisingly, highlights the close link of being admired to being successful in terms of long-term shareholder value. But how much the different criteria affect how admired a firm is - and how successful it is - is extraordinarily revealing. This is a book with crucial lessons for anyone who wants their company to be a leader in its field - and to stay ahead of its competitors.

Table of contents provided by Syndetics

• Authors' note and acknowledgements (p. vi)
• 1 Introduction (p. 1)
• 2 The most admired companies in the world (p. 7)
• 3 Quality of management (p. 22)
• 4 Financial soundness (p. 42)
• 5 Quality of goods and services (p. 54)
• 6 People management (p. 67)
• 7 Value as a long-term investment (p. 82)
• 8 Capacity to innovate (p. 97)
• 9 Quality of marketing (p. 112)
• 10 Community, social and environmental responsibility (p. 126)
• 11 Use of corporate assets (p. 140)
• Summary (p. 153)
• Appendices
• 1 Most admired company surveys: methodology (p. 161)
• 2 Most admired companies: overall rankings (p. 166)
• 3 Britain's most admired companies: rankings by category (p. 181)
• 4 America's most admired companies: rankings by category (p. 195)
• 5 World's most admired companies: rankings by category (p. 215)
• 6 Britain's most admired companies: examples of correlations between categories (p. 224)
• 7 Britain's most admired companies: sector summaries (p. 228)
• 8 Britain's most admired companies: company profiles (p. 234)
• Notes and references (p. 239)