Corporate social responsibility

Enhanced descriptions from Syndetics:

Corporate Social Responsibility is a comprehensive textbook designed for post graduate management students. It revolves around the premise that CSR is management of a company's impact on its stakeholders, the environment, and the community in which it operates and is more than just a philanthropic activity for some charitable causes.The book begins by providing an understanding of CSR, its evolution, and stakeholder concept, and then moves on elaborate on roles of various institutions and CSR models. It then provides a framework for rating CSR and discusses sustainability and its challenges, and discusses CSR in the Indian and global arena. The book includes a unique comparative study of CSR in different countries with actual data collected. It finally ends with a discussion on the future of CSR. The book would be useful to management students and also aid professionals in understanding that CSR is not philanthropy and corporations have to move beyond the financial bottom-line to the social and environmental bottom-line.

Table of contents provided by Syndetics

• Preface (p. v)
• 1 Understanding Corporate Social Responsibility (p. 1)
• Introduction (p. 1)
• What Is Business? (p. 3)
• Development of business (p. 4)
• Dimensions and Importance of CSR (p. 5)
• Definitions of CSR (p. 8)
• Analysis of various viewpoints and related definitions (p. 8)
• Economic perspective (p. 9)
• Common good (p. 10)
• CSR as a continuum (p. 10)
• Understanding CSR (p. 12)
• Responsibility (p. 12)
• Accountability (p. 14)
• Sustainability (p. 15)
• Social contract (p. 16)
• History of CSR in India (p. 18)
• Role of the state (p. 18)
• Impact of religion (p. 19)
• Emergence of the merchant Class (p. 21)
• Merchant charity and CSR (p. 22)
• Importance of education (p. 23)
• Important business categories (p. 24)
• Seeds of modern CSR (p. 24)
• First industrial corporations (p. 25)
• Conclusion (p. 26)
• Case Study 1: CSR in Hindustan Unilever Limited (p. 31)
• Case Study 2: CSR in ITC (p. 33)
• 2 Evolution of Company and CSR (p. 37)
• Introduction (p. 37)
• Seeds of Early Corporations (p. 38)
• Development of Modern Corporations (p. 39)
• The incorporation of a company (p. 41)
• Governance and Management of Company (p. 43)
• Theories of Corporate Governance (p. 44)
• Agency theory (p. 44)
• Stewardship theory (p. 46)
• Shareholder versus stakeholder theory (p. 48)
• Transaction cost theory (p. 49)
• The sociological theory (p. 50)
• Importance of CSR in Corporate Governance (p. 50)
• Leadership Crisis (p. 52)
• Relation between values and skills (p. 53)
• The Social Impact (p. 54)
• Conclusion (p. 57)
• Case Study: The Satyam Odyssey (p. 61)
• Annexure: An Overview of Important Corporate Governance Committees (p. 72)
• 3 Stakeholder Theory (p. 82)
• Introduction (p. 82)
• Taxonomy of Stakeholders (p. 84)
• Stakeholder Relationship (p. 85)
• Stockholders (p. 85)
• Employees (p. 86)
• Suppliers (p. 86)
• Customers/consumers (p. 87)
• Competitors (p. 88)
• Government (p. 88)
• Society and community (p. 89)
• Impacts and Dilemmas of Business (p. 89)
• Intangible aspects of the stakeholder approach (p. 92)
• Balancing emotional quotient and intelligence quotient (p. 92)
• Importance of ethics (p. 93)
• The tussle between means and ends (p. 94)
• Combining tangible gains with intangible satisfaction (p. 94)
• Holistic growth (p. 95)
• Stakeholder Trade-offs (p. 96)
• Conclusion (p. 98)
• Case Study: CSR in the Tata Group (p. 103)
• 4 Role of Various Institutions in CSR (p. 117)
• Introduction (p. 117)
• Role of Government (p. 117)
• Different markets (p. 118)
• Role of NGOs and Not-for-Profit Organizations (p. 128)
• Role of Educational Institutions (p. 134)
• Role of the Media (p. 138)
• Conclusion (p. 139)
• Case Study: Janaagraha Centre for Citizenship and Democracy (p. 143)
• Annexure: Recommendations on Accountability Transparency; Governance, and Trust (p. 146)
• 5 Creating CSR Framework (p. 147)
• Introduction (p. 147)
• Relevance of History and Culture (p. 147)
• Creation of Strategy (p. 148)
• Risk analysis (p. 149)
• Building trust (p. 150)
• Subliminal impact of history (p. 150)
• Corporate ideology and history (p. 150)
• Appreciating culture (p. 152)
• Governance and culture (p. 154)
• Apprehensions of societies (p. 154)
• True nationalism (p. 155)
• Creating a Framework for CSR (p. 156)
• Creation of a corporate culture (p. 156)
• Three-level implementation framework (p. 157)
• Inner corporate ideology (p. 157)
• Micro-level integration by the firm (p. 159)
• Macro-level integration by the government (p. 159)
• Integration of CSR at the operation and process level (p. 160)
• Intermediate national ideology (p. 163)
• Statutory regulations (p. 163)
• Danger of stereotyping (p. 164)
• Outer global ideology (p. 166)
• Creating an Implementation Framework (p. 166)
• Conclusion (p. 173)
• Case Study: The Poti Port in Georgia (p. 178)
• 6 Framework for Rating Corporate Social Responsibility (p. 185)
• Introduction (p. 185)
• Understanding CSR Ratings (p. 185)
• Available Accepted Rating Frameworks (p. 186)
• Global reporting initiative (p. 186)
• Specialized securities indexes (p. 188)
• Regulatory bodies and stock exchanges (p. 189)
• Structure of BITC's CR Index (p. 192)
• Rating criteria and basic structure of the rating process (p. 194)
• Experts in Responsible Investment Solutions (p. 194)
• Sustainable Investment Research International (p. 195)
• Infosys Sustainability Solution (p. 196)
• Tata Group's CSR Rating Framework (p. 197)
• Assessment Process (p. 198)
• Identifying Parameters for Indexing Tata CSR (p. 201)
• PhilipsùFramework for CSR Rating Related to Environmental Reporting (p. 203)
• Green products (p. 204)
• Green innovations (p. 206)
• Collection and recycling (p. 207)
• Conclusion (p. 208)
• Annexure: Report on Environmental Reporting (p. 211)
• 7 Sustainability and Its Challenges (p. 225)
• Introduction (p. 225)
• Capitalism (p. 229)
• Humanizing Capitalism (p. 230)
• Sustainability (p. 233)
• Brundtland Report (p. 235)
• Integrating CSR in OrganizationsùGuidelines to Effective Change (p. 238)
• ISO and CSR (p. 238)
• Triple bottom line (p. 245)
• Importance (p. 242)
• Triple loop learning (p. 245)
• Conclusion (p. 248)
• Case Study: GlaxoSmithKlineùCSR through Innovation and Research (p. 256)
• Annexure 1 Agenda 21 (p. 261)
• Annexure 2 UN Millennium Declaration (p. 261)
• 8 The Indian Saga (p. 265)
• Introduction (p. 265)
• Post-independent India (p. 266)
• Models chosen to revive the economy (p. 267)
• Emergence of the private sector (p. 267)
• Reforms and their impacts (p. 267)
• The Grim Reality (p. 269)
• Government Initiatives (p. 270)
• Challenges (p. 275)
• Community development and empowerment (p. 275)
• Conclusion (p. 276)
• Case Study: Case of TCCIùDeveloping the CSR Framework (p. 279)
• 9 Global CSR (p. 285)
• Introduction (p. 285)
• Multinational Companies (p. 286)
• Differences in CSR practice (p. 287)
• Challenges of multinationals (p. 288)
• Country-specific CSR Initiatives (p. 288)
• The US (p. 289)
• The UK (p. 296)
• Indonesia (p. 301)
• New Zealand (p. 311)
• Conclusion (p. 318)
• Case Study: Suzlon Foundation (p. 323)
• 10 The Road Ahead (p. 327)
• Introduction (p. 327)
• Dynamics of the Modern Business World (p. 330)
• Optimistic view of CSR (p. 331)
• Pessimistic view of CSR (p. 332)
• Future Trends in CSR (p. 332)
• The Awakened Stakeholder (p. 336)
• The Public-Private Partnership (p. 337)
• Conclusion (p. 341)
• Case Study: The CSR Practices of Nestlé (p. 343)
• Index (p. 346)