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Marketing your value : 9 steps to navigate your career / Michael Edmondson.

By: Material type: TextTextSeries: Human resource management and organizational behavior collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Edition: First editionDescription: 1 online resource (xxviii, 169 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631572197
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleDDC classification:
  • 331.702 23
LOC classification:
  • HF5381.15 .E344 2015
Online resources:
Contents:
Part one. Assess -- 1. Identify your purpose -- 2. Explore your relationship to success -- 3. Assess your skills and traits -- Part two. Brand -- 4. Develop your positioning material -- 5. Create your plan of action -- 6. Manage the chaos -- Part three. Communicate -- 7. Design impressive marketing materials -- 8. Leverage your network -- 9. Conduct an effective interview -- Appendix 1. Reading list - books -- Appendix 2. Reading list - articles -- Appendix 3. Online resources -- Index.
Abstract: Marketing your value is relevant for professionals from recent college graduates to senior executives. Today's chaotic global marketplace presents new challenges with each passing day that only the most savvy of professionals will be able to navigate. Global unemployment and underemployment, the digital revolution, and technological advancements are just three of the many dynamics driving today's economy where we have to rethink how we live, work, communicate, and do just about everything else. Navigating the chaos requires a sophisticated strategy that is built upon the paradigm that professional development is directly linked to personal growth. To grow as a professional, therefore, one must increase their self-awareness, build a compelling brand, and then communicate their message in a clear and consistent fashion. Marketing Your Value: 9 Steps to Navigate Your Career explains how professionals can market their value to navigate their career and live a life of purpose. Divided into three sections, this publication offers you an opportunity to assess your personal and professional skills, challenges you to create a compelling personal brand, and helps you develop the communication materials necessary to navigate your career. This Assess, Brand, Communicate (ABC) approach is relevant for undergraduates, recent college graduates, graduate students, entry level professionals, experienced managers, and senior leaders across the globe. Each of the nine steps included in this publication will challenge you to think deeply to increase your self-awareness. With ubiquitous technology surrounding your eyes and ears 24/7, you have few moments of quiet to afford the time for self-reflection. Yet this is an absolute necessity if you are to successfully market your value and navigate your career.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Ebrary Online Books Ebrary Online Books Colombo Available CBEBK20001821
Ebrary Online Books Ebrary Online Books Jaffna Available JFEBK20001821
Ebrary Online Books Ebrary Online Books Kandy Available KDEBK20001821
Total holds: 0

Enhanced descriptions from Syndetics:

"This book is an excellent read for college students, recent graduates and mid-career professionals as they navigate their careers and prepare for the next step towards their professional goals." Pareena Lawrence, PhD, Provost and Dean of the College, Professor of Economics, Augustana College, Rock Island, Illinois "In the tradition of 'What Color is Your Parachute' and 'What Should I Do With My Life?', 'Marketing Your Value: 9 Steps to Navigate Your Career' is likely to be invaluable to anyone who is entering the job market, considering a change of direction, or advising those who are." William Pannapacker, PhD, Professor of English, Director of the Andrew W. Mellon Foundation Scholars Program in the Arts and Humanities, Faculty Director of the Great Lakes Colleges Association's Digital Liberal Arts Initiative, Hope College. Navigating the chaos in today's global marketing place, including global unemployment and underemployment, the digital revolution, and technological advancements, requires a sophisticated strategy that is built upon the paradigm that professional development is directly linked to personal growth. To grow as a professional, therefore, one must increase their self-awareness, build a compelling brand, and then communicate their message in a clear and consistent fashion. This book explains how professionals can market their value to navigate their career and live a life of purpose. Divided into three sections, this publication offers you an opportunity to assess your personal and professional skills, challenges you to create a compelling personal brand, and helps you develop the communication materials necessary to navigate your career.

Includes bibliographical references (pages 135-150, 155-165) and index.

Part one. Assess -- 1. Identify your purpose -- 2. Explore your relationship to success -- 3. Assess your skills and traits -- Part two. Brand -- 4. Develop your positioning material -- 5. Create your plan of action -- 6. Manage the chaos -- Part three. Communicate -- 7. Design impressive marketing materials -- 8. Leverage your network -- 9. Conduct an effective interview -- Appendix 1. Reading list - books -- Appendix 2. Reading list - articles -- Appendix 3. Online resources -- Index.

Access restricted to authorized users and institutions.

Marketing your value is relevant for professionals from recent college graduates to senior executives. Today's chaotic global marketplace presents new challenges with each passing day that only the most savvy of professionals will be able to navigate. Global unemployment and underemployment, the digital revolution, and technological advancements are just three of the many dynamics driving today's economy where we have to rethink how we live, work, communicate, and do just about everything else. Navigating the chaos requires a sophisticated strategy that is built upon the paradigm that professional development is directly linked to personal growth. To grow as a professional, therefore, one must increase their self-awareness, build a compelling brand, and then communicate their message in a clear and consistent fashion. Marketing Your Value: 9 Steps to Navigate Your Career explains how professionals can market their value to navigate their career and live a life of purpose. Divided into three sections, this publication offers you an opportunity to assess your personal and professional skills, challenges you to create a compelling personal brand, and helps you develop the communication materials necessary to navigate your career. This Assess, Brand, Communicate (ABC) approach is relevant for undergraduates, recent college graduates, graduate students, entry level professionals, experienced managers, and senior leaders across the globe. Each of the nine steps included in this publication will challenge you to think deeply to increase your self-awareness. With ubiquitous technology surrounding your eyes and ears 24/7, you have few moments of quiet to afford the time for self-reflection. Yet this is an absolute necessity if you are to successfully market your value and navigate your career.

Title from PDF title page (viewed on February 21, 2015).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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