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Corporate social responsibility : a strategic perspective / David Chandler.
Material type:
TextSeries: 2014 digital library | Principles for responsible management education collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Edition: First editionDescription: 1 online resource (xxxv, 171 pages)Content type: - text
- computer
- online resource
- 9781606499153
- 658.408 23
- HD60 .C423 2015
Contents:
Abstract: The goal of this book is to detail the core, defining principles of strategic corporate social responsibility (strategic CSR) that differentiate it from related concepts, such as CSR, sustainability, and business ethics. The foundation for these principles lies in a pragmatic philosophy, oriented around stakeholder theory and designed to appeal to managers skeptical of existing definitions and organizing principles of CSR, sustainability, or business ethics. It is also designed to stimulate thought within the community of academics committed to these ideas, but who approach them from more traditional perspectives. Most importantly, the goal of this book is to solidify the intellectual framework around an emerging concept, strategic CSR, which seeks to redefine the concept of value creation for business in the twenty-first century. Ultimately, therefore, the purpose of this book is radical--it aims to reform both business education and business practice. By building a theory that defines CSR as core to business operations and value creation (as opposed to peripheral practices that can be marginalized within the firm), these defining principles become applicable across the range of operational functions. In the process, they redefine how businesses approach each of these functions in practice, but also redefine how these subjects should be taught in business schools worldwide. As such, this book will hopefully be of value to instructors, as a complement to their work; students, as a guide in their education; and managers, as a framework to help respond to the complex set of pressures that they face every day.
Principle 1. Business equals social progress -- Principle 2. Shareholders do not own the firm -- Principle 3. Identifying stakeholders is easy; prioritizing stakeholder interests is difficult -- Principle 4. CSR is not solely a corporate responsibility -- Principle 5. Market-based solutions are optimal -- Principle 6. Profit = economic value + social value -- Principle 7. The free market is an illusion -- Principle 8. Scale matters; only business can save the planet -- Principle 9. Strategic CSR is not an option; it is business -- Principle 10. Milton Friedman was right; the social responsibility of business is business -- Conclusion. Strategic CSR as value creation -- About the author -- Notes -- References -- Index.
