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A manager's guide to building a successful business [electronic resource] / Gary Randazzo.

By: Material type: TextTextSeries: 2013 digital library | Entrepreneurship and small business management collectionPublication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.Edition: 1st edDescription: 1 electronic text (118 p.) : digital fileISBN:
  • 9781606496510 (electronic bk.)
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleDDC classification:
  • 658.4012 23
LOC classification:
  • HD30.28 .R255 2013
Online resources: Available additional physical forms:
  • Also available in print.
Contents:
Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index.
Abstract: This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Ebrary Online Books Ebrary Online Books Colombo Available CBEBK7000870
Ebrary Online Books Ebrary Online Books Jaffna Available JFEBK7000870
Ebrary Online Books Ebrary Online Books Kandy Available KDEBK7000870
Total holds: 0

Enhanced descriptions from Syndetics:

In today's world, managers need real market examples to demonstrate the effective use of certain management and marketing principles. This book will give you just that as well as an introduction to programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. You and other managers and executives will utilize this book as a guide to grow an established business or start a new one, and a reference book for unique management challenges as well. It differs from other business books in that it introduces certain management techniques and processes and shows how they are critical to executing successful marketing strategies. Each chapter covers a founding principle of management in Part I and a founding principle of marketing in Part II. The examples used in the book are from large and small organizations in which the author was personally involved. The techniques introduced are based on those studied at most universities, and are used in solutions applied to challenges facing these organizations.

Part of: 2013 digital library.

Includes bibliographical references (p. 113-114) and index.

Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index.

Access restricted to authorized users and institutions.

This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well.

Also available in print.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Title from PDF t.p. (viewed on April 1, 2013).

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