Contents:1. Practical issues for practicing physicians -- 1.1 What is the best way to begin? -- 1.2 Is it that easy or am I missing something? -- 1.3 Fiscally friendly -- 1.4 The myths of the medical practice -- Reference --
2. Finding the best location -- 2.1 Following the path -- 2.2 Office design and layout -- 2.3 A quick review of commercial lease agreements -- 2.4 Summary --
3. Credentialing and getting started -- 3.1 So where do I start? -- 3.2 Are there other applications where credentialing might be necessary? -- 3.3 What to watch for -- 3.4 Are there other ways to get paid? --
4. Proper business planning -- 4.1 Practice acceleration business model -- 4.2 Practice success -- 4.3 Additional items --
5. Marketing for doctors and staff -- 5.1 Fantasy and reality, where perception fits -- 5.2 Marketing mindset -- 5.3 Placing distinction in your marketing mindset -- 5.4 The seven laws for building relationships with a marketing mindset -- 5.5 Marketing acceleration, nine steps to a marketing mindset and pathways to patients -- 5.6 A quick word about websites and website conversion -- 5.7 A quick word about social media -- References --
6. Developing the patient experience -- 6.1 People, process, and aesthetics -- 6.2 Tips for dealing with difficult patients -- 6.3 Responding successfully to specific patient expectations -- 6.4 Red flags that tell you things just aren't working -- 6.5 Practice -- 6.6 What gets measured gets repeated -- 6.7 Conclusion -- 6.8 Summary --
7. Staff development -- 7.1 How to get staff motivated -- 7.2 It's all about commitment -- 7.3 Repetition might kill them and you -- 7.4 How to handle conflict and confrontation -- 7.5 Create a culture of concern -- 7.6 Create a strategy -- 7.7 Will they ever get motivated -- References --
8. Human resources for doctor and staff -- 8.1 Planning your practice's staff -- 8.2 People make a difference -- 8.3 The benefits of an employee manual -- 8.4 Work rules and performance standards (standards of workplace behavior) -- 8.5 How to manage staff the right way -- 8.6 The starting line, the front desk -- 8.7 Remember to reward and recognize a job well done -- 8.8 A final word in human resources --
9. Practice management technology -- 9.1 Practice management -- 9.2 Scheduling and patient management -- 9.3 Website -- 9.4 A quick word about the social media -- 9.5 Software that aids your reputation -- 9.6 What is reputation management? -- 9.7 Is reputation management worth it? -- 9.8 How do I begin? --
10. Trends in physician practice management -- 10.1 Burnout -- 10.2 Independence versus employment -- 10.3 Insurance and dictatorship -- 10.4 iPatient -- 10.5 Staff retention -- 10.6 Risk management -- 10.7 Records -- 10.8 Confidentiality -- 10.9 Office management -- 10.10 Technology -- 10.11 Government -- References --
Week 4, finances -- Index.