TY  - BOOK
AU  - Heath, Robert
TI  - Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
SN  - 9780470974889
U1  - 659.1019 
PY  - 2012///
CY  - United Kingdom
PB  - John Wiley and Sons Ltd
KW  - Advertising
KW  - Advertising; Psychology
N1  - Advertising - Psychological aspects; PSYCHOLOGY / Cognitive Psychology
ER  -