TY  - BOOK
AU  - Mullin, Roddy
TI  - Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work 
SN  - 9780749457044
U1  - 658.82/MUL 
PY  - 2010///
CY  - UK
PB  - Kogan Page
N1  - 22.50 Pounds
ER  -