TY  - BOOK
AU  - Roman Kenneth,Maas Jane & Nisenholtz Martin 
TI  - How to Advertise: What Works, What Doesn't, and Why
SN  - 9780749442330
U1  - 659.1/ROM 
PY  - 2008///
CY  - UK
PB  - Kogan Page Ltd
KW  - Business and Management
ER  -