TY  - BOOK
AU  - Kim, W. Chan & Mauborgne, Renee
TI  - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
SN  - 9781591396192
U1  - 658.802/KIM 
PY  - 2005///
CY  - United States
PB  - Harvard Business Review Press
N1  - £20.00
ER  -