TY  - BOOK
AU  - Mizrahi,Janet
TI  - Fundamentals of writing for marketing and public relations: a step-by-step guide for quick and effective results 
T2  - Corporate communication collection,
SN  - 9781606491744 (electronic bk.)
AV  - HF5718.3 .M594 2010
U1  - 808.06665 22
PY  - 2010///
CY  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Business writing
KW  - Communication in marketing
KW  - Public relations
KW  - Marketing style
KW  - Press release
KW  - News release
KW  - Brochure
KW  - Blog
KW  - Microblog
KW  - Tweet
KW  - Newsletter
KW  - E-newsletter
KW  - Web copy
KW  - Web writing
KW  - Website
KW  - Marketing
KW  - Writing
KW  - Pitch letter
KW  - Media kit
KW  - Press kit
KW  - Marcom
KW  - Electronic books
N1  - Includes bibliographical references (p. 85-87) and index; List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index; Access restricted to authorized users and institutions; Also available in print; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
N2  - This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner
UR  - https://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=876591
ER  -