TY - BOOK AU - Beveridge,Thomas M. TI - A primer on microeconomics T2 - Economics collection, SN - 9781606494226 (electronic bk.) AV - HB172 .B486 2013 U1 - 338.5 23 PY - 2013/// CY - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) PB - Business Expert Press KW - Microeconomics KW - comparative advantage KW - opportunity cost KW - demand and supply KW - equilibrium KW - elasticity KW - marginal benefit KW - consumer surplus KW - producer surplus KW - economic efficiency KW - profit maximization KW - perfect competition KW - market failures KW - monopoly KW - imperfect competition KW - Electronic books N1 - Part of: 2013 digital library; Includes index; Preface -- Acknowledgments -- 1. Scarcity and choice -- 2. Demand and supply -- 3. More on markets -- 4. Elasticity -- 5. Production, costs, and revenue -- 6. Perfect competition in the long run -- 7. Monopoly -- 8. Between perfect competition and monopoly -- 9. Market failures and solutions -- Index; Access restricted to authorized users and institutions; Also available in print; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries N2 - Economics, far from being the "dismal science," offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice and a study of economic principles allows us to achieve a more informed understanding of how we make our choices; regardless of whether these choices occur in our everyday life or in our work environment. The present text represents a common sense approach to basic microeconomics. It is directed toward all students, but particularly those within business school settings including students beginning an advanced business degree course of study. It will deliver clear statements of essential economic principles, supported by easy to understand examples, and uncluttered by extraneous material; the goal being to provide a concise readable primer that covers the substance of microeconomic theory. The text will look at the efficient operation of competitive markets and what may cause those markets to fail; the benefits from trade; profit maximization; the consequences of choice; and the implications of imperfect competition UR - https://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=1048408 ER -