TY  - BOOK
AU  - Fader,Peter
TI  - Customer Centricity: Focus on the Right Customers for Strategic Advantage
T2  - Wharton Executive Essentials
SN  - 9781613630150
PY  - 2012///
CY  - Chicago
PB  - Wharton Digital Press
KW  - Electronic books
N1  - Intro -- Contents -- Introduction -- 1. Product Centricity: Cracks in the Foundation -- 2. Customer Centricity: The New Model for Success -- 3. Customer Equity: New Views on Value -- 4. Customer Lifetime Value: The Real Worth of Your Customers -- 5. Customer Relationship Management: The First Step Toward Customer Centricity -- Conclusion -- Acknowledgments -- Index -- About the Wharton Executive Essentials Series -- About the Author -- About The Wharton School
UR  - https://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=5482545
ER  -