TY  - BOOK
AU  - Knowledge@Wharton
AU  - Kahn,Barbara E.
TI  - The Customer of Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations
T2  - Knowledge@Wharton Essentials
SN  - 9781613630648
PY  - 2015///
CY  - Chicago
PB  - Wharton Digital Press
KW  - Electronic books
N1  - Intro -- Copyright -- Knowledge@Wharton Books -- Contents -- Foreword -- Introduction -- Customer Loyalty in the Age of Big Data -- Hold That Tweet! -- The Ignored Side of Social Media -- The Feedback Loop -- When Does the "Human Touch" Matter in Retail? -- Convincing the Swing Vote -- Conclusion -- Sources -- About Knowledge@Wharton Books -- About Knowledge@Wharton -- About Wharton Digital Press -- About The Wharton School
UR  - https://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=5482553
ER  -