TY  - BOOK
AU  - Werbach,Kevin
AU  - Hunter,Dan
TI  - For the Win: How Game Thinking Can Revolutionize Your Business
SN  - 9781613630228
PY  - 2012///
CY  - Chicago
PB  - Wharton Digital Press
KW  - Electronic books
N1  - Intro -- [ Contents ] -- Introduction: Why Can't Business Be Fun? -- LEVEL 1: Getting into the Game: An Introduction to Gamification -- LEVEL 2: Game Thinking: Learning to Think Like a Game Designer -- LEVEL 3: Why Games Work: The Rules of Motivation -- LEVEL 4: The Gamification Toolkit: Game Elements -- LEVEL 5: Game Changer: Six Steps to Gamification -- LEVEL 6: Epic Fails: And How to Avoid Them -- Endgame: In Conclusion -- Acknowledgments -- Glossary -- Additional Resources -- Index -- About the Authors -- About Wharton Digital Press -- About The Wharton School
UR  - https://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=5482556
ER  -