TY  - BOOK
AU  - Davis,John A.
TI  - Measuring marketing: the 110+ essential metrics every marketer needs 
AV  - HF5415 .D385 2018
U1  - 658.4038 23
PY  - 2018///
CY  - Berlin, [Germany], Boston, [Massachusetts]
PB  - De G Press
KW  - Marketing
KW  - Evaluation
KW  - Marketing research
KW  - Electronic books
UR  - https://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=5157556
ER  -