TY  - BOOK
AU  - Barnes,Joseph W.
TI  - Social media ethics made easy: how to comply with FTC guidelines 
T2  - Giving voice to values on business ethics and corporate social responsibility collection,
SN  - 9781606498538
AV  - HM742 .B277 2016
U1  - 302.231 23
PY  - 2016///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - United States
KW  - Federal Trade Commission
KW  - Online social networks
KW  - Moral and ethical aspects
KW  - Social media
KW  - Internet marketing
KW  - Word-of-mouth advertising
KW  - Federal Trade Commission disclosure
KW  - FTC disclosure
KW  - Federal Trade Commission Endorsement
KW  - FTC Endorsement
KW  - FTC endorsement requirements
KW  - Federal Trade Commission social media
KW  - FTC social media
KW  - Federal Trade Commission social media rules
KW  - FTC social media rules
KW  - Social media deception
KW  - social media disclosure
KW  - Social media endorsements
KW  - social media marketing
KW  - Electronic books
N1  - Includes bibliographical references (pages 93-99) and index; 1. The social, digital, and mobile landscape -- 2. Defining social media -- 3. Defining ethics -- 4. Why this book is necessary: the evidence -- 5. Why we need ethics policies and guidelines -- 6. The Federal Trade Commission steps in -- 7. How to create a social media policy: what to consider -- 8. Steps to create a social media ethics policy -- 9. The legal backlash -- 10. Emerging/future issues -- 11. What you can do to make a difference -- 12. Sample social media ethics policies -- Reference -- Index; Access restricted to authorized users and institutions
N2  - When you go to buy a product online, book travel, or research a service, do you read the customer reviews? Do you count on those reviews to be from real customers? If you said, yes, then you are like most of us. The problem is that today's reviews have been infiltrated with fake reviews and fake testimonials. It's hard to tell a real review from a fake review in a world where we count on trust and rely more on each other than traditional marketing messages. This book is about truth--how to understand a real review from a fake review, why it is important to establish a social media policy at every business and organization, and how to create that policy. Until the Federal Trade Commission started cracking down, there were even cases of people marketing themselves as "reviewers" on You-Tube. They would happily submit reviews for just $5 or $10 each. But it gets much more serious. In New York, the Attorney General cracked down on restaurants that were hiring people to submit fake reviews. Over the last several years, as the use of social media has increased, we have seen many instances of ethics violations from fake online reviews, to testimonial posts by people connected with a brand but not revealing the connection, to tweets that try to turn a tragedy into a marketing event. This has prompted a call for ethics training in social media. That is one of the key reasons for this book. At the same time, the Federal Trade Commission has created a series of "strict" guidelines that instruct businesses and organizations to disclose specific information to protect consumers in ways that are "clear and conspicuous." In this book we explain the current social/digital marketing landscape, describe why we need social media ethics standards, and how to create and implement a social media ethics policy for your business or organization
UR  - https://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=4653409
ER  -