PR Today: The Authoritative Guide to Public Relations
Material type: TextPublication details: UK Palgrave Macmillan 2012Description: 348p;xxiiISBN:- 9780230240094
- 659.2/MOR
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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General Books | Colombo | 659.2/MOR |
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CA00000012 |
A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios.
£22.99
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